Your Trail Map!

"It’s not the mountain we conquer, but ourselves." - Sir Edmund Hillary

  1. 1
    • Hike 1 - Trek 1: Creating Powerful Testimonials Video

    • Hike 1 - Trek 1: Introduction to Commercial Writing & Persuasive Copywriting

    • Hike 1 - Trek 2: The Art of Persuasion Video

    • Hike 1 - Trek 2: QOD: What makes a public service announcement (PSA) compelling enough to change behavior or react to a call to action?

    • Hike 1 - Trek 2: The Power of Persuasive Copywriting Pt. 1

    • Hike 1 - Trek 2: The Power of Persuasive Copywriting Pt. 2

    • Hike 1 - Trek 2: The Power of Persuasive Copywriting Pt. 3

    • Hike 1 - Trek 2 2: The Power of Persuasive Copywriting Pt. 4

    • Hike 1 - Trek 2: Understanding the Public Service Announcement (PSA)

    • Hike 1 - Trek 2: The 10 Steps to Making Your 1st PSA

    • Hike 1 - Trek 2: The Ad Council: Iconic Examples of PSA

    • Hike 1 - Trek 2 Guideposts: PSA Examples

    • Hike 1 - Trek 3: Using Tools of the Trade